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About Me

A Creative Journey into the Automotive Industry

Helping Dealers Get More from Their Marketing, One Digital Lot at a Time


I never imagined I would find my calling in the automotive industry. My career started in art school, where I fell in love with design, storytelling, and the creative process. For years, I worked across industries, bringing ideas to life through children’s book illustrations, embroidery design, fashion websites, and travel publications. Every project shaped my ability to connect creative strategy with real business impact.


Then, one day, everything changed.


A general manager at a Dodge dealership reached out after seeing my work online. He wanted to create a digital marketing role inside his store and believed I was the right person to lead it. Curious but unsure, I took the meeting. That conversation opened a door I never expected and set me on a new path.


He introduced me to a side of the automotive industry I had never seen. I learned how dealers operate, how relationships drive everything, and how smart strategy can make or break a store’s performance. I brought my background in branding and messaging. He taught me how to apply it inside a dealership.


Together, we found a better way to market and communicate, both online and on the lot.


Why I Do This Work


Today, I work as an Automotive Marketing Technician helping dealership teams across the country simplify their marketing, clean up their digital presence, and make better use of their vendor partners. I understand how overwhelming the constant stream of new tools, tech platforms, and paid solutions can feel. My role is to take a look under the hood, find what is causing friction, and work with your team to fix it.


What I help you do:

  • Audit your website and improve performance
  • Optimize your Google Business Profile
  • Review vendor performance and align strategies
  • Boost your visibility through better local SEO
  • Support your team with clear, actionable guidance


Collaboration Over Chaos


I believe your marketing partners should be working together, not in silos. When communication breaks down between your ad agency, website provider, and internal teams, results suffer. I help unify your strategy so everyone is aligned and your dealership delivers a better experience from the first click to the final sale.


This is not about adding more noise. This is about creating clarity.

Read My Reviews

This Work Matters Because Dealers Deserve More

I have spent years inside dealerships, alongside the teams who carry the weight of constant change, shifting goals, and rising expectations. I have seen how hard you work and how often vendors overpromise without delivering the support you truly need.


That is why I do this work.


I am here to help simplify, make things more effective, and align them with your goals. I show up to listen, to diagnose, and to create solutions that actually fit your team. My role is not to sell you something. It is to make sure what you already have works better — and if it doesn’t, to help you find what will.

Dealers deserve more than noise. You deserve real results, real collaboration, and genuine support from someone who understands what’s at stake.


Let’s get your digital lot running right.


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Copyright © 2025 Shannon Neilson - All Rights Reserved.

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