Transform Your Business with Shannon Neilson

Imagine offering your own dealership-branded credit card that rewards customers for staying loyal to you.
FASTEN makes it possible.

Strengthen customer relationships, boost service lane revenue, and build real loyalty with a financing solution that keeps your brand at the center of every interaction.

FASTEN is a private-label credit card built exclusively for dealer groups.
It gives you full control of customer loyalty, financing offers, and rewards programs under your own dealership’s brand.

No OEM logos. No third-party distractions.
Only your dealership, your name, and your customer relationships.

Pain Point: OEM loyalty programs pull customers away after the sale.
Solution: FASTEN keeps customers connected to your dealership through custom rewards and financing offers that you control.
Pro Tip: Promote your FASTEN card during vehicle delivery, service visits, and through targeted BDC outreach to maximize adoption.

Pain Point: Many customers decline repairs due to upfront costs.
Solution: FASTEN provides flexible financing options that help customers approve more service work, increasing your average repair order value.
Smart Move: Train service advisors to introduce the FASTEN card during every service write-up.

Pain Point: Competing service shops and OEM offers make it hard to hold onto customers.
Solution: FASTEN lets you create dealer-exclusive rewards, cashback offers, and special promotions tailored to your customers' needs.
Pro Tip: Host private cardholder events and loyalty promotions that make your dealership the easy choice for every return visit.

Pain Point: Customers forget about their dealership between major services or purchases.
Solution: FASTEN keeps your dealership top of mind with customized loyalty communications, reward reminders, and timely service offers based on spending history.
Winning Tip: Use FASTEN’s reporting tools to identify and target high-value customers with special upgrade offers.

Pain Point: OEM programs control the loyalty path and customer data.
Solution: FASTEN puts everything back into your dealership’s hands, giving you full control of program design, marketing, and relationship management.
Pro Tip: Use FASTEN’s insights to fuel smarter retention campaigns that bring customers back more often.